CH3 Image
Art direction
Ali Prod handles the art direction of your content: colours, typefaces, framing and rules of use, written down and held from one medium to the next. The studio works remotely, in French, English and Arabic, and you approve the direction before any production.
Art direction is what makes a video, an image and a document look related without looking repetitive. It sets the colours, the typefaces, the framing, the place of the logo and the tone of the visuals, then applies everywhere.
The studio starts from what you already have, brand style, logo, published content, and from what you want to convey. It draws a written direction from it, which you approve, and which then serves as the reference for every production.
Moving to Arabic is part of the work: the reading direction changes, the typography changes, and the rules are written for the studio’s three languages.
Art direction can be ordered on its own or ahead of the other channels. Either way, it is delivered in writing, so that anyone working on your content can apply it. The studio’s quality control approves every step; you approve the outline, the written rules, the voice-over, the storyboard and then the final version, or only the final version, as you prefer.
What you receive
- Written art direction: colours, typefaces, framing
- Rules of use for the logo and the visuals
- Rules for adapting to right to left reading
- Examples applied to your own materials
Work from this channel
VIDEOAdvertisers: 6 pitfalls to avoid before running an AI adCH31:08 In French
A short video drawn from a blog article: six mistakes that make people scroll past an AI-made ad, shown before and after on a studio ad.
How it was madeAn Ali Prod production: writing, images, motion design and voice.
AI-generated images. The people shown do not exist. Synthetic voice.
How it works
Brief: what you already have, your audience and what you want to convey
Outline and proposed direction, approved by quality control, and by you according to the chosen mode
Writing of the rules for the three languages, voice-over and storyboard
Application to examples of your own materials, then final approval by you
Delivery of the art direction document
Frequently asked questions
Do I need to have a brand style already?
No. If you have one, the studio builds on it. If not, it proposes a direction from your content and your audience, and you approve it.
Does the art direction cover Arabic?
Yes. The reading direction and Arabic typography are part of the written rules, on the same footing as French and English.
What exactly do I receive?
A written document that sets the colours, the typefaces, the framing and the rules of use, with examples applied to your own materials.
Can this offer be taken on its own?
Yes. It can be ordered on its own, or ahead of the studio’s other channels so that every production follows the same direction.
Do I have to approve every step?
You choose. Either you approve each step (outline, written rules, voice-over, storyboard, then final version), which means replying quickly to each submission. Or you approve once, on the final version. Either way, the studio’s quality control approves every step before anything is sent to you.
How do I request a quote for art direction?
Through the Quote page: you describe your activity, your materials and the deadline, and the studio comes back to you with a clear quote.
In the same channel
Content to produce?
Describe your need in three steps. You get a quick answer and a clear quote.