Ali Prod handles the art direction of your content: colours, typefaces, framing and rules of use, written down and held from one medium to the next. The studio works remotely, in French, English and Arabic, and you approve the direction before any production.
Art direction is what makes a video, an image and a document look related without looking repetitive. It sets the colours, the typefaces, the framing, the place of the logo and the tone of the visuals, then applies everywhere.
The studio starts from what you already have, brand style, logo, published content, and from what you want to convey. It draws a written direction from it, which you approve, and which then serves as the reference for every production.
Moving to Arabic is part of the work: the reading direction changes, the typography changes, and the rules are written for the studio’s three languages.
Art direction can be ordered on its own or ahead of the other channels. Either way, it is delivered in writing, so that anyone working on your content can apply it.
What you receive
Written art direction: colours, typefaces, framing
Rules of use for the logo and the visuals
Rules for adapting to right to left reading
Examples applied to your own materials
Channel demo
DEMOSOCIAL ADSCH3
How it was made Provisional image from the website mockup, generated by AI. It will be replaced by a demo produced by the studio.
